fitVibe — Cookies & Ads Policy
This Policy describes the manner in which WELLORA I.K.E., with the distinctive title FITVIBE ("fitVibe", "we", "us"), uses cookies, pixels, tags and similar technologies (collectively "Cookies") on the platform, the application and the connected tools/services. By visiting or using the Platform, you can choose the Cookies you wish to be used — in accordance with the GDPR and the European ePrivacy Directive.
Key company details: General Commercial Registry No. 193275301000, EUID ELGEMI.193275301000, Tax Identification Number 803260388.
What are Cookies?
Cookies are small text files stored in your browser that allow us to:
- recognise your device
- maintain your login (session)
- adapt content
- measure the performance of the Platform
- display relevant advertisements
We also use pixels (Meta Pixel, TikTok Pixel), web beacons, SDKs and tracking technologies in applications/mobile devices.
Categories of Cookies we use
(A) Strictly Necessary Cookies
They are required for the operation of the Platform. They include:
- session cookies (login)
- authentication tokens
- security cookies (CSRF token)
- system loading cookies
- cookies storing privacy preferences
They do not require consent.
(B) Performance & Analytics Cookies
They are used to improve the experience and to analyse usage.
We use/will use:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel Analytics
- TikTok Analytics Pixel
- Microsoft Clarity — session recordings & heatmaps (provider: Microsoft Corporation, storage in EU/US, no personal identifiers are collected beyond anonymized clicks/scrolls/page interactions)
- Heatmaps & Hotjar-type capabilities (if enabled)
Purposes:
- understanding user behaviour
- measuring page performance
- optimisation of flows & retention
- error detection
Their use requires consent.
(C) Personalization Cookies
They are used to:
- recommend classes
- display smart recommendations
- adapt the personal feed
- improve the operation of Smart Pricing / fitCoins
- store the booking history
They require consent.
(D) Advertising & Remarketing Cookies (Ads & Retargeting Cookies)
They are used for targeted advertising on the internet.
We use/will use:
- Meta Ads Pixel (Facebook/Instagram)
- Google Ads Remarketing Tag
- TikTok Ads Pixel
- Snapchat Pixel (if enabled later)
- Affiliate tracking tags
Purposes:
- display of targeted advertisements
- measurement of advertising effectiveness
- retargeting of users on the basis of their activity
They require explicit consent.
(E) Functional Cookies
For functions such as:
- storing schedule preferences
- easy re-bookings
- storing the language
- user interface settings
They require consent.
How we use Cookies in Smart Pricing & fitCoins
fitVibe may use cookies for:
- measuring engagement and class occupancy
- adjusting dynamic prices in fitCoins
- displaying relevant classes based on usage
- better ranking of studios & instructors
We do not make automated decisions with a legal effect on the user.
How we use Pixels & Tracking Technologies
We use pixels of:
- Meta (Facebook/Instagram)
- Google Ads
- TikTok
- (optionally) Snapchat
With these we:
- measure conversions
- record events (add to cart, sign up, book, cancel)
- carry out retargeting in campaigns
- create lookalike audiences (in accordance with the GDPR)
We do not share personal data without a legal basis and we do not allow platforms to identify users beyond their own systems.
Cookie Banner & Consent
When you first visit the Platform, a Cookie Banner appears, where you can:
- Accept all Cookies
- Reject all non-necessary ones
- Manage categories (Analytics / Ads / Functional / Personalization)
Consent may be withdrawn at any time through the Cookie Settings page.
How long Cookies are retained
The duration depends on the type:
- Session cookies: they expire when the browser is closed
- Persistent cookies: from 1 day up to 12 months
- Ads cookies: up to 13 months (in accordance with ePrivacy)
How you can manage Cookies
You can:
- change or withdraw your consent from the "Cookie Settings" section
- block cookies from the browser settings
- delete cookies at any time
Please note: disabling certain Cookies may affect functionality (e.g. login).
Third-Party Cookies
The third parties that may place cookies on our Platform include:
- Google LLC
- Meta Platforms Ireland Ltd
- TikTok Technology Limited
- Cloud providers
- Payment gateways
- Analytics providers
- Advertising networks
- Customer support software (e.g. chat widgets)
We do not control the use of the cookies of these third parties. We recommend that you read their respective policies.
Changes to the Cookies Policy
The Policy may be updated for reasons that are:
- technical
- legal
- operational
- related to compliance with GDPR/ePrivacy
We will always post the latest version on the Platform.
Cookie Table
A. Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Data | Duration | Legal Basis |
|---|---|---|---|---|---|
session_id |
fitVibe | Maintaining login and user identification | hashed user ID, session token | Session | Performance of a contract |
csrf_token |
fitVibe | Request security & form protection | Security token | Session | Legal obligation |
cookie_consent |
fitVibe | Storing cookie banner choices | Consent preferences | 6 months | Consent |
B. Performance & Analytics Cookies
| Cookie Name | Provider | Purpose | Data | Duration | Legal Basis |
|---|---|---|---|---|---|
_ga |
Google Analytics | Measurement of usage & traffic | Device info, interactions, pages | 12 months | Consent |
_ga_XYZ |
Google Analytics 4 | Event tracking & funnels | Browser, events, navigation | 12 months | Consent |
_gid |
Google Analytics | User identification for 24h | User interactions | 24 hours | Consent |
_gat |
Google Analytics | Rate limiting | Page requests | 1 minute | Consent |
_clck |
Microsoft Clarity | Session identification — heatmaps & recordings | Anonymized clicks, scrolls, page interactions | 12 months | Consent |
_clsk |
Microsoft Clarity | Linking activity within the same session | Session-scoped interactions | 24 hours | Consent |
MUID / CLID |
Microsoft Clarity | User identification for Microsoft services | Browser/device fingerprint (anonymized) | 12 months | Consent |
C. Functional Cookies
| Cookie Name | Provider | Purpose | Data | Duration | Legal Basis |
|---|---|---|---|---|---|
fitvibe_prefs |
fitVibe | Storing language, UI settings | User UI preferences | 6 months | Consent |
remember_user |
fitVibe | Automatic login (remember me) | hashed user token | 30 days | Consent |
D. Personalization Cookies
(fitCoins, Smart Pricing, Recommendations)
| Cookie Name | Provider | Purpose | Data | Duration | Legal Basis |
|---|---|---|---|---|---|
fitvibe_personalization |
fitVibe | Class recommendations, view history | Viewed classes, interactions | 6 months | Consent |
fitvibe_smart_rate |
fitVibe | Calculation of the dynamic fitCoins price | usage patterns, demand | 30 days | Consent |
E. Advertising / Retargeting Cookies
(Meta, Google, TikTok)
| Cookie Name | Provider | Purpose | Data | Duration | Legal Basis |
|---|---|---|---|---|---|
_fbp |
Meta / Facebook | Retargeting & ads performance | Browser info, visits | 3 months | Consent |
fr |
Meta | Ad targeting | Encrypted user-browser ID | 3 months | Consent |
_tt_enable_cookie |
TikTok | Pixel tracking | Browsing activity | 13 months | Consent |
_ttp |
TikTok | Measurement & ads retargeting | Activity, events | 13 months | Consent |
IDE |
Google Ads | Display & remarketing ads | Ad interactions | 12 months | Consent |
ANID |
Google Ads | Personalised ads | Google identifiers | 13 months | Consent |
F. Technologies (without cookies): Pixels, Tags, SDKs
| Technology | Provider | Purpose |
|---|---|---|
| Meta Pixel | Meta | Tracking, conversions, retargeting |
| TikTok Pixel | TikTok | Tracking, conversions, ad audiences |
| Google Tag Manager | Management of all tags/pixels | |
| Server-side event tracking | fitVibe | Conversion tracking |
Contact
For any question regarding Cookies or your data, you can contact the fitVibe team.